Luke Bryan + Wife Caroline Star in Hilarious Jockey Underwear Ad
Luke Bryan, the iconic country music star with 25 career No. 1 singles, and his better half, Caroline, are an all-American couple who share a love for country music, faith and family. With 13 years of marriage under their belt, they show that heartfelt commitment, strong family values and a dash, or two, of humor, sets a strong foundation for success.
Since 1876, Jockey has had a similar recipe for success. As a family owned company focused on caring for others, satisfying the human need for comfort and crafting the highest quality apparel, the brand’s motto amongst consumers has been “There’s Only One Jockey™.” Luke and Caroline are a great fit for the Jockey brand as their focus on family, dedication to caring for others and playful sense of humor align perfectly with our brand values," Chris Smith, Jockey's senior vice president, DTC and chief brand officer, said. "We’re proud to be able to partner with the Bryans and highlight the impact this all-American couple has on families and a younger generation, and reinforce 'There’s Only One Jockey.' It also doesn’t hurt that Luke has an affinity for the classic white Jockey T-shirt – an iconic staple in American culture." It’s hard to think of country music and not picture the classic white t-shirt.
For Luke, whether it’s on stage, on the road, or at home, he’s got a special love for the Jockey T-shirt – and so do we. JOCKEY spent the last 100+ years perfecting their designs and maintaining ultimate quality and comfort in all of their t-shirts to make sure the first thing you put on every day is comfortable and reliable. As Luke Bryan says “It’s so iconic in American culture. It doesn’t matter how you wear it or what you throw on top of it, it just works. When I’m on stage, I see it everywhere in the crowd. It never goes out of style.”
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