SEE SPECTRUM

How can we assist parents with Autistic children during the stage they need it most: diagnosis?

We created SeeSpectrum, an Amazon Fire Kids’ add-on that uses eye-tracking technology

to detect Autism Spectrum Disorder in children users. Autistic children focus more on

non-social images, such as geometric shapes and inanimate objects,rather than social

images of human faces. So, when a child plays on the tablet, SeeSpectrum uses the front

camera to track the amount of time the child focuses on non-social images in the videos, games

and books provided with the“Freetime” service.  Since there’s many activities to play with on the

tablet,  SeeSpectrum can collect enough observations to determine not only if the child has Autism, 

but also exactly where the childlies on the Autism Spectrum.

 

PRESS

Adeevee | Welovead | Helloyoucreatives | SuszonkaAdforum | Network Marketing VT

 

 AWARDS

Future Lions Shortlist '17 | Art Directors Club Silver Cube

 
 

Case Study


Credits: Art Director: Vrasidas Golemis | Art Director: Andrea Erali | Copywriter: Ryan Sparrow